Are there any intentions to become the new Google and if not, why wouldn't you? Last December you launched your own search engine, Search Explorer Alpha. If you regularly go to Food and Drinks conferences and you did not hear the names “Pepsi or Coca-cola” mentioned at all, then eventually these companies would lose market share. in terms of c0-occurence, I do believe that when it isn’t manipulated, there is merit in similar businesses of similar standing getting mentioned in similar circles. I think page titles of the source URLs and the content on the source URLs is probably a better factor. Anchor text remains a signal (both positive and negative) but it was over abused by SEOs because historically Yahoo Search Explorer helped to expose it. Partial anchor text match has more leeway before it gets penguined.
Looking to links in general, what are your views on topics like keyword rich anchor texts and co-occurence?Įxact anchor text better be your brand, your URL or a very small percentage of your link equity to avoid a penalty. We know that follower counts are not necessarily a good measure if Trust, and nor are direct link counts, but there are ways to find good measures of trust and flowing trust through links turns out to be pretty good. If two Twitter profiles link to you - then one will be more influential than the other. But what has changed with the advent of social factors is the importance of trust in a URL. If a person on Twitter links to something, it’s still a link! If “your friends recently visiting a site” is a signal in your personalised search, they still visited via a link and so will you (from the SERPs) when you click on Google’s result. The influx of social factors does not diminish the importance of links, because social signals are STILL LINKS. With the increase in tablets and mobiles this increases the propensity to click vs type… so yes of course, links remain a CRITICAL part of the user journey, regardless of search, so search engines would be unwise to relegate the signal. How do you get to any website? You either type the whole address into a search bar, or you click on something. Since Majestic SEO is all around links, do you expect the value of links will be decreasing in the future? What do you think of using social signals as ranking factors? Moreover - I think that their recent purchase of “Nest” will very quickly change the way we see Google as Google’s personalisation goes to a new level by leveraging the "Internet of Things” into its altos. Whilst they do not yet REQUIRE this, they have made the benefits of being logged in (and the obstacles for being logged out) much more pronounced, so I am going to stick with that prediction. Twelve months ago I predicted that Google would REQUIRE login to get any meaningful search results. What do you think, will be the next big step Google will make during the upcoming years?
#BIGGER TEXT TWEETEN UPDATE#
Google did a major update on their algorithm, called Hummingbird.
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